A buffer site is used to protect our main money site.
We all know that to rank well in Google we need lots of backlinks.
However, firing a lot of backlinks to your site, especially in a short period of time, can place your site at risk of one of the many Google penalties that exist these days.
The best way to gain all the advantages of mass link juice without running the risk of pointing a mass amount of links to your site is to use buffer sites.
Avoiding a Link Velocity Penalty
We can still send lots of link juice to our main money site without running a risk of a link velocity penalty from Google by using buffer sites. When a new site gets a ton of links in a very short time it sends a massive red flag to Google that unnatural link building is going on.
There are ways to avoid this penalty by masking the increased link velocity with a social media campaign and making it look to Google as though the site is going viral. However, this is much too complex a task to undertake unless you have a lot of experience in this area as getting caught doing is disastrous for your site…it will get banned from Google if you do it wrong!
The best way to protect our main money site from a link velocity penalty is simply to use buffer sites as a funnel to send all the link juice upstream to your main money site.
Another use of Buffer sites is to send relevant link juice upstream to your main money site via EMK (exact match keywords), EMK Variations and LSI keywords.
Buffer sites offer a great opportunity to send relevant link juice upstream to your main money site via keyword relevant links without ever risking a Penguin over-optimization penalty.
Without buffering your links it is almost certain that your site will get hit by some form of penalty or else it simply won’t rank at all due to a lack of link juice.
Now you know what buffer sites are and the power that they offer you from and seo perspective it is time to look at some ways to leverage the most power from these link types.