By far contextual links are the best links you can et to your site. Google views links that are embedded within a post or article as being natural and important.
However, getting enough of these type of links to make a different in your rankings can prove to be difficult. For this reason spammers often rely heavily on easier link building techniques such as blog comments, forum profiles etc. Google is aware of this and so give more power to contextual links to help combat spam.
We have already looked at Web 2.0 sites as a way of building good relevant contextual links. However, this is not teh only, nor most powerful, way to build contextual links.
Leveraging the authority and PageRank of established blogs is one of the fastest ways to get good rankings in Google.
A link embedded within well written article that is related to the keyword you wish to rank for and that has several LSI and EMK Variation keywords scattered through and that is then placed on the homepage of an aged, authoritative and high PageRank blog can help your rankings in ways that no other link can do.
Getting lots of these types of link can catapult your site onto page 1 of Google overtaking other sites with thousands more, less powerful, links.
Obviously getting these types of links naturally is an almost impossible task.
So what are the alternatives?
Well, blog networks are the obvious answer to this.
Unfortunately, because blog networks are so powerful and have such a positive ranking effect on any site that uses them Google have taken extraordinary measures to target them.
Before Google went on an all-out assault on blog networks there were many to choose from and almost all of them were very effective.
With thousands of sites having been de-indexed and with Matt Cutts and his cohorts sowing seeds of fear in the internet market in an attempt to eradicate their blog network problem many of the better networks were forced underground.
There are still people within the internet marketing industry who think that the all-powerful, super intelligent Google algorithm caught these blog networks and therefore it can catch new ones. This deters Seos from using such networks or creating them.
However, Google actually had members of their workforce sign up for specific blog networks and manually use them for several months simply so they could track the sites in the network and shut them down by de-indexing every site within those networks.
The algorithm is not capable of detecting these networks unless the people who built them do such a poor job of interlinking that they might as well tell Google about them themselves.
So although the algorithm cannot identify a good blog network Google’s propaganda machine has been very efficient at creating enough to fear to deter many webmasters, Seos and site owners from using blog networks and has caused the blog networks themselves to become almost invisible online.
Unfortunately this means that finding a good network can be extremely difficult these days. They do exist but you need to be vigilant and determined to find one and even when you do you may not get accepted into it.
One network even insists that its members have a Facebook profile with traceable fiends and “real life” interactions before they give you access to their network.
If you do get accepted into a good network be sure to use only good quality content and follow the anchor text rules…you will be amazed at the postive effects it has on your site’s rankings.
The alternative to using a blog network is to simply build your own.
Building your own network is a very good way of taking advantage of this type of backlinking without running the risk of getting penalised by Google.
However, it is expensive and time-consuming. If you want to build your own network it is best to build a huge network of generic blogs with high PR that you can use for all your sites and building smaller networks using Web 2.0 or free blogs that target specific markets or niches.
Obviously using Web 2.0 will mean you are not getting as much link juice from your network unless you build up the PageRank of each site within that mini network.
Rather than using a network you can instead seek out webmasters who require content and in exchange fro writing quality articles for their site you can get a link back.