One of the best ways to improve the user engagement metrics on your website is to focus on the time a visitor spends on your site.
Obviously the best way to do this is to produce a website that has quality engaging content that draws the reader in and keeps them focused.
Unfortunately, though this is not really a great strategy to focus on entirely as quality and engaging content is very subjective. What I consider quality you may consider garbage and vice versa.
It is also difficult to increase time spent on site if it is not necessary to keep users on your site for any considerable length of time. Some sites will only confuse or frustrate their users if they do not offer instant access to whatever content the user has visited their site to get (such as the answer to a question).
However, if you want your site to have a better Panda score then you need to increase the time a user spends on your site.
So, here are some neat little tricks and tweaks you can use to help keep visitors on your site longer.
Many experiments have shown that visual images draw the eye.
They draw us in and hold our attention.
So, use attractive images related to your website theme.
Also consider using informative, descriptive or even funny captions that require the visitor to read the additional text.
Sprinkle images throughout your content in key places that will attract the attention of your site visitor.
Just a few seconds lingering over an image is often enough to increase the time spent on site measurably.
Using video is one of the easiest ways to improve visitor retention rates.
YouTube is filled with informative, interesting and compelling videos that you can freely embed on your webpage to help promote your content and ideas as well as keeping your visitor engaged.
The great thing about using YouTube videos is that (surprise surprise) because Google owns YouTube these videos are considered authoritative in nature.
Experiments have demonstrated that placing a YouTube video on a webpage adds a certain amount of authority to that web page.
So not only can you improve your user’s time spent on site but you can add a little extra authority to your page while you are at it.
Increasing Page Views
Another key element you need to address in order to improve the user engagement on your site concerns the amount of page views by the average visitor.
The more pages viewed on your site the better your site’s Panda score will be.
We will now look at ways to increase the average page views on your site.