An Seo's Blog

Welcome. You are probably an SEO specialist who has arrived here via a 3rd party recommendation because you want to improve your knowledge of SEO and in turn improve the rankings of your clients. Be sure to browse through the categories for the latest innovations in SEO and for safe, fast-working ranking tactics.

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Avoid Penguin

Avoid Penguin

April 24th 2012 changed the course of search engine optimization forever. The release of Google's over-optimization penalty named "penguin 1.0" devastated many company revenues and even lead many seo agencies into bankruptcy. Unfortunately 99% of seo agencies that survived are still using the same tactics that no longer work.
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Beat The Panda

Beat The Panda

Panda is one of the most misunderstood Google updates, yet it is one of the easiest to overcome with a few minor tweaks to your on-page optimization. Many seo's falsely believe that Panda is about poor content but it is really about all about user-engagement these days and we have some killer tips and tricks to help you beat the panda.
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Link Building

Link Building

From link building 101, where you get the basics of off-page Seo, to advanced ranking techniques we offer you it all. Seo is not "dead" as many fear mongering online marketers would have you believe. In fact, it is easier to rank in Google now than it was prior to the dreaded Penguin release - when you know what you are doing!
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Marketing

Marketing

Getting more visitors to your site is a vital part of being successful online. However it is not the end of the story. More traffic inevitably leads to more customers and sales but an average website has only a 1% conversion rate. Imagine what you could do with a 3%, 4% or even 10% conversion rate. How much more would that traffic be worth to?
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Keyword Research

It has been shown in several studies that search engine optimization, when done correctly has the highest ROI of any of the online activities. Forget Facebook, Twitter, social media etc. At the end of the day Google controls most of the internet and unless you operate on eBay or Amazon it is Google that you need to target.

To target Google you need to use search engine optimization.

All success online, when it comes to search engine optimization, starts with keyword research.

Without proper keyword research you are really shooting in the dark and success will be a very hit or miss affair.

You see not all search terms are create equal.


An Example of a Bad Keyword

To illustrate this we will give an example of a client we had who owned several Hotel complexes on the coast of a popular Turkish holiday destination.

The client was very easy to work with but had a stubborn desire to rank number 1 on Google for the search term (keyword) “best hotel Bodrum” believing that having one of his website show up number 1 for that term would bring him a flood of customers.

A quick look at the Google Keyword Tool showed us that this specific search term received only 36 exact match searches per month.


"Best Hotel Bodrum" Is a Bad Keyword

“Best Hotel Bodrum” Is a Bad Keyword

Once the client was shown this data he quickly lost interest in the keyword.

Although there may be times when it is good to rank a client for non competitive search phrases (for branding purposes or even as a boasting platform) this particular client wanted to see a good financial return on his investment so ranking such a term would not have been in his best interests.


Good Keywords Might Look Bad

We identified a lot of potential keywords for our client that had much more search volume and were a good match for his services.

Sometimes these search phrases are obscure or may even seem strange from a marketing viewpoint. However, you should never argue with the data and it is much easier to work with searchers habits than to try to change those habits.

Finding these financially viable keywords is extremely easy. For example one such term we identified fro our Turkish client was “bodrum holiday resort” which receives 6,600 exact match searches per month and proved to be a very good converter.


Choosing the Correct Keywords

Remember that search engine optimization, when done correctly has the highest ROI compared to any other online activity. But, this is only true when the seo is targeted and being done properly! Seo is not cheap so it is vital that you know how to target keywords that have a high ROI. Obviously in certain circumstances this ROI is not always in the form of sales, new customers or more money…but most of the time it is!

In our Turkish example we can clearly see that choosing incorrect keywords to target could prove to be very costly in terms of money, time and the expenditure of resources in order to target a keyword that would generate almost no sales.

So how do you take advantage of the best ROI activity on the internet by finding the best keywords for your business?

We will look at that subject next.

Finacially Viable Searches