An Seo's Blog

Welcome. You are probably an SEO specialist who has arrived here via a 3rd party recommendation because you want to improve your knowledge of SEO and in turn improve the rankings of your clients. Be sure to browse through the categories for the latest innovations in SEO and for safe, fast-working ranking tactics.

Free Seo Report
Avoid Penguin

Avoid Penguin

April 24th 2012 changed the course of search engine optimization forever. The release of Google's over-optimization penalty named "penguin 1.0" devastated many company revenues and even lead many seo agencies into bankruptcy. Unfortunately 99% of seo agencies that survived are still using the same tactics that no longer work.
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Beat The Panda

Beat The Panda

Panda is one of the most misunderstood Google updates, yet it is one of the easiest to overcome with a few minor tweaks to your on-page optimization. Many seo's falsely believe that Panda is about poor content but it is really about all about user-engagement these days and we have some killer tips and tricks to help you beat the panda.
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Link Building

Link Building

From link building 101, where you get the basics of off-page Seo, to advanced ranking techniques we offer you it all. Seo is not "dead" as many fear mongering online marketers would have you believe. In fact, it is easier to rank in Google now than it was prior to the dreaded Penguin release - when you know what you are doing!
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Marketing

Marketing

Getting more visitors to your site is a vital part of being successful online. However it is not the end of the story. More traffic inevitably leads to more customers and sales but an average website has only a 1% conversion rate. Imagine what you could do with a 3%, 4% or even 10% conversion rate. How much more would that traffic be worth to?
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Call To Action

Believe it or not many marketers spend a great amount of resources building a quality web property but fail to make the move from providing quality content to making the sale.

Providing great quality resources to your site visitors is essential for converting those visitors into customers but it is only “half the story”. You must openly ask your visitors to buy from you!


The Call to Action

You learned in the last section about the importance of linking your offer to positive feelings by generating desired emotional states through your sales pitch.

This is a powerful and proven sales technique that always works. If you have not been using this technique then try it now. You will see an explosion in your online sales.

However, you must place a clear indication on your sales page that you want your visitor to buy from you.

Showing your visitor what you are offering, how much you expect in exchange for offering it and give them an easy way top purchase it.

This is known as a “call to action” and it is a vital part of your sale process.


Fear of Selling

Unfortunately may marketers are afraid to ask their visitors to buy something. They erroneously think that by asking for a sale they appear pushy or needy.

If you have done your due diligence, chosen your keywords correctly and used our proven seo strategies to get your pages ranked in Google then those visitors will want to buy from you because they will be highly targeted qualifies leads!


Clear Sales Button

Make sure it is obvious how a potential customer can buy from you.

Although many of your visitors may be highly skilled and intelligent people a rule-of-thumb in online selling is to assume your visitors are naive and new to using the Internet.

Taking this approach will allow you to effortlessly structure your sales pitch in a way that makes it easy for yoru customers to make a purchase.

The Blecher Button, created by Perry Belcher a great online marketer, is a perfect example of how clear your call to action should be and how easy you should make it for your customer to buy from you.

The Perfet Online Call to Action

The Perfet Online Call to Action

Many online marketers find the Blecher Button to be crude but it has been proven to increase sales by as much as 400% on sales pages that were under performing.

If you sell high-ticket products/services then you may want to design a more professional looking sales button with corresponding images related to your own site. However, for most online marketers the Blecher Button is a proven sales technique that gets results.

You can generate your own button here.

Going Social

Connecting To Your Market