Silos

Using a silo structure on your site is a great way to improve your website’s Panda Score.

Having a clear navigational structure not only helps your rankings (more on that in the link building section) but it also gives your visitors easy access to all parts of your site.


silo

Silo-ing for link juice flow.




Improving User Engagement

Just as related posts help users to identify other areas of your site worth investigating adding silo type links to your posts helps your visitor navigate to the next related page with more information on the subject they are interested in.

You can see a clear silo structure used in this blog.


Link Juice Flow

The flow of link juice from silo-ing your site is something that is an added bonus.

As most sites receive the bulk of their backlinks to their root domain and main category landing pages these are the pages that receive the most link juice.

When you use a silo structure on your site you can then send the link juice from those pages down through links to other pages on your site and back to the first page in a loop. It is a great way of recycling link power.


How It Works

Silo-ing a site is easy. It is easier to implement than it is to explain.

To illustrate how we do it let’s look at it from a category point of view.

The first landing page in a category links to the next page in that category. This page then links to the next page in the category which links to the next page and so on.

Finally the last page in that category links back to the main category landing page creating an internal link wheel structure.

If you look at this blog you can see silo-ing in action. On each page there is a link to the next page below the post and when you visit that page there is a link to the next post after that.


The Structure

Example:

The first page of this Panda category is

What is Google Panda which links to Silos

Silos links to Backlink Ratios

Backlink Ratios links to Link Juice Flow

Link Juice Flow links to Internal Linking Structure

As Internal Linking Structure is the last page in the silo (category) so it links back to the main category Panda.

The circle is complete.

Backlink Ratios

3 Responses to Silos

  1. I seldom comment, however I looked at a few of the responses here Silos | McGrath Enterprise SEO Blog.

    I do have 2 questions for you if it’s okay. Is it only me or do some of these comments appear like they are left by brain dead visitors? 😛 And, if you are posting on additional social sites, I’d like to keep up with you.

    Would you list of the complete urls of your shared pages like your linkedin profile, Facebook page or twitter feed?

  2. Alli says:

    This blog has a lot of extremely useful info on it! I have followed some of your advice and ranked my main client website #1 #3 #5 for his main keywords which are very competitive. Thanks for helping me!