Web 2.0 is a term that was first coined back in 1999 by Darcy DiNucc. It’s true meaning resides in some technical jargon that is not at all necessary for us to know in order to take advantage of the powerful backlinking we can get from Web 2.0 sites.
If you do want to know the history behind Web 2.0 and learn more about how they work from a technical viewpoint then be sure to visit he Web 2.0 page on Wikipedia.
For our purposes we will consider Web 2.0 web properties to be social media platforms that we can place content on that includes a contextual link back to our site.
The great thing about Web 2.0 properties is that you can build a one page site and use it to link back to your main website without having to worry about creating an entire blog.
You can create as many different stand-alone pages as you want from the same account by simply starting a new page or you can crate an entirely new account for each new page created.
As a backlinking source this adds real punch and ammunition to our seo arsenal.
Prior to Web 2.0 properties Seos and webmasters had to create blogs and populate them with content in order to get a contextual backlink with the same power as a Web 2.0 now gives you. In fact with the release Penguin 2.0 and the changes introduced after it these type of links are even more powerful now than they ever have been before.
Now, more than ever, contextual backlinks from relevant pages and websites are carrying more ranking power. The easiest way to get these types of links is to create them yourself and the easiest way to do that is to use Web 2.0 properties.
Here is a great list of Web 2.0 properties that you can use for posting relevant, informative and interesting content along with a backlink to your site >> Top 50 Web 2.0 Sites.
Of course many of these Web 2.0 sites also give you the option of creating more than one page for each site created. This means they can also be used as blogs simply by posting several pieces of content to the same property.
You can even use a collection of Web 2.0 sites as mini blogs and/or to bolster the size of your own private network.
If you choose to use Web 2.0s for your private network then you should be aware that you are relinquishing a lot of control to a third party.
Building up such networks can be dangerous as they can be removed and taken down without notice. this can be soul-destroying when you have spent months or even years building up the backlink profiles of the sites just to have them removed and there will be nothing you can do about it. It is much better to buy your own domains and host them on your own accounts.
Using video as a marketing tool is an excellent way to brand your business and promote your site.
However, many people fail to realise that links embedded in the description area that accompanies a video provides a powerful backlink that can really help with ranking. This is especially true if the link resides on a page with a video that is very popular.
Be sure to watermark your video with your website address as this can help to send non-search engine traffic to your site – remember…the goal is to increase the revenue generated by your website which will come from increased traffic and better conversion…it is not just about increasing your search engine rankings!
Take a look at how many views this simple subliminal messages video has received since we created it as a test and just imagine the traffic it has generated for the site we linked to in the description.
Increasing Web 2.0 Ranking Power
Although Web 2.0 backlinks are powerful they are not the most powerful link you can get.
It is true that contextual links from relevant content using relevant anchors is a powerful way to link to your site Web 2.0 properties have no authority, PageRank or trust flow because they are brand new pages/sites.
Some trust and authority will be passed to your newly created mini blog or Web 2.0 page from the authority of the actual site you are building it on, i.e. blogger.com has a PageRank of 9 and Majestic trust flow of 81 from 100. Some of this juice gets passed to your newly created web property but it is not enough to give your backlink any real ranking power.
You must build some backlinks to these new sites.
The links on your Web 2.0 properties are known as Tier 1 links and any links build to these web properties are known as Tier 2 links. Using a tiered structure will become easier to understand when we get to the tiered linking post later in this section.
An alternative to using Web 2.0 posts (actually it should be used in conjunction with them) is to use blog posts on already established blogs.